In the case of BitClout NFTs, we have an opportunity to show off a user's NFT collection on their profile, and to allow users to engage around their NFTs via comments, likes, diamonds, and more. Suddenly, the act of buying an NFT shifts from a purely personal and/or economic motive to an inherently social one. In addition, because BitClout has a native concept of identity in the form of a user's profile, the reputation of the issuer is tied into the NFT in a much more meaningful way, especially for celebrities and superstars with pre-existing brands. This not only increases the value of BitClout NFTs, but we think it will also lead to all kinds of interesting dynamics that mix collecting, flexing, and social.